resources
Content & Branding
Free Download
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My DIY brand manual is designed to give you a jump start if you are launching a new brand but not ready to work with a professional designer yet. A completed brand manual will even score you $100 off your first intensive with me when you're ready to take the next step!
Starts at just $4 a month
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Looking for tools and templates related to content marketing, copywriting, marketing psychology, branding, blogging and more? Find all the resources you need in one place.
Positioning: The Battle for Your Mind*
Al Ries, Jack Trout
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This book describes a unique approach to creating a "position" in your audience's minds that reflect's your brand's own strengths and weaknesses. You'll find it to be fairly fast-paced, witty and full of useful information.
*Affiliate link
Customer Segmentation & Targeting
Digital Marketing Institute
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This article digs deeper into understanding your audience, the uses of a buyer persona (aka customer avatar or client profile) and how segmenting your audience can help to strengthen your marketing strategies.
Chelsea Balwdin
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As a copywriter for more than 10 years, Chelsea really knows what she's talking about. You'll find a ton of useful information on her blog.
Dan Ariely
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This book talks about the emotional, yet predictable, reasons behind our buying decisions. It's surprisingly entertaining and will help you to truly understand your audience. *Affiliate link
Color Psychology in Marketing & Branding
Help Scout
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Color psychology in marketing and branding can be really interesting, and a bit controversial. This article will give you some context as to why that is.
Coolors
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Looking for some color inspiration or working on your DIY brand manual? This is the tool for you.
Fontpair
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This website has font pairing recommendations using all free Google fonts. It's a great place to go for some inspiration.
Crazy Egg
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People will have certain feelings and responses to your font choices, just like they will to your color choices. This article will help you understand why.
Free Font Download
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There's no need to confine yourself to the fonts that come standard on your computer. Google Fonts has a huge library available for download - all free.
Jim Edwards
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Copywriting is selling, and this book will show you how to write with that goal in mind. It'll help you take your marketing to the next level. *Affiliate link