Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attention, spark interest, and highlight whatever it is you’re selling. It’s really difficult to show a lot of emotion and information in just a few short words; add in that most small business owners don’t totally understand how a tagline sho