How Knowing Your Audience Translates to Better Business Decisions
If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who is going to rave about you and your business because that is who you'll be targeting as a customer. I'm sure you've read that you need to create your ideal client avatar, including their age, interests, the type of job they have, how they take their coffee, whether they like their wings blazing' hot or mild... Kidding. Sort of. How does kno