If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who is going to rave about you and your business because that is who you'll be targeting as a customer. I'm sure you've read that you need to create your ideal client avatar, including their age, interests, the type of job they have, how they take their coffee, whether they like their wings blazing' hot or mild... Kidding. Sort of. How does kno

Guest Posted on Hyperfine Academy Have you applied for “that job?” You know, that one that sounds absolutely perfect, almost too good to be true? The one that keeps you reaching for your phone, waiting to get a call or email scheduling an interview. The one that makes you start swiping left to other decent postings because none of them compare? The one that never calls you back and you’re left pining over how you let it slip through your fingers. WHY? You know you’re qualifie

(plus a bonus idea!) “Out of all the channels I tested as a marketer, email continually out performs most of them.” Neil Patel, Co-Founder KISSmetrics, CrazyEgg, and QuickSprout If you spend any time reading business and marketing blogs, or researching tips to build your business (tell me I'm not alone over here), then it’s been pounded into your brain that having an email list is essential. We're going to talk about building your list, but just in case you're not as much of