If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who is going to rave about you and your business because that is who you'll be targeting as a customer. I'm sure you've read that you need to create your ideal client avatar, including their age, interests, the type of job they have, how they take their coffee, whether they like their wings blazing' hot or mild... Kidding. Sort of. How does kno
Guest Posted on Hyperfine Academy Have you applied for “that job?” You know, that one that sounds absolutely perfect, almost too good to be true? The one that keeps you reaching for your phone, waiting to get a call or email scheduling an interview. The one that makes you start swiping left to other decent postings because none of them compare? The one that never calls you back and you’re left pining over how you let it slip through your fingers. WHY? You know you’re qualifie
(plus a bonus idea!) “Out of all the channels I tested as a marketer, email continually out performs most of them.” Neil Patel, Co-Founder KISSmetrics, CrazyEgg, and QuickSprout If you spend any time reading business and marketing blogs, or researching tips to build your business (tell me I'm not alone over here), then it’s been pounded into your brain that having an email list is essential. We're going to talk about building your list, but just in case you're not as much of
Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attention, spark interest, and highlight whatever it is you’re selling. It’s really difficult to show a lot of emotion and information in just a few short words; add in that most small business owners don’t totally understand how a tagline sho
When it comes to your brand, you are “in command and out of control.*” Let me explain what I mean by that. If you Google the definition of brand, the first thing you’ll see is “a type of product manufactured by a particular company under a particular name.” Simple enough, right? Maybe 50 or 60 years ago. Then marketers realized that in addition to just describing a product, a brand could be used to create a specific perception in consumers’ minds about the company as a whole.
I’ve been doing freelance design work since I was in college, but it wasn’t until after I had my daughter and went through a long stretch of poor health and medication failures, that I decided not to go back to work for someone else and to freelance full time. So, I sat down, created a company name, who my ideal client would be, what my brand would look like, and I set up a website. Then I sat back and said… “Ok, now what?” I knew what my goal was; To create a steady stream o