Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attention, spark interest, and highlight whatever it is you’re selling. It’s really difficult to show a lot of emotion and information in just a few short words; add in that most small business owners don’t totally understand how a tagline sho
When it comes to your brand, you are “in command and out of control.*” Let me explain what I mean by that. If you Google the definition of brand, the first thing you’ll see is “a type of product manufactured by a particular company under a particular name.” Simple enough, right? Maybe 50 or 60 years ago. Then marketers realized that in addition to just describing a product, a brand could be used to create a specific perception in consumers’ minds about the company as a whole.