About the Brand

Target Audience

Financial professionals, both wholesalers and brokers, who are short on time, budget and ideas but want to grow their businesses and build stronger professional relationships.

Typically middle to upper class but constrained by budgets so are often thrifty.


Logo & Patterns

The logo is clear, clean and simple. The only non-text element is the "hidden" envelope which replaces the "x" in Next, and is also paired with the initials TNI in the small version of the logo. The primary logo includes the tagline "Marketing made easy" because of the confusion often caused by the company name. It was determined, however, that it was better to keep the name and add a tagline with the keyword "marketing," rather than lose more than10 years of brand equity and name recognition.

Typesetting & Colors

The color palette of blues and grays is calming, and supportive. The overall feel of the brand is meant to convey feelings of calm and simplicity, to help prospective clients feel confident that they are in good hands. The typeface used, Montserrat, was inspired by the old posters and signs in the traditional Montserrat neighborhood of Buenos Aires. It evokes the modernist style of the early 20th century, but feels less formal. The geometric simplicity of the letters, especially in the capitals, make Montserrat easy to read and well suited to large areas of paragraph text as well as short headings.

Montserrat Bold (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Montserrat Light (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz