About the Brand
VIEW THE SITE
TARGET AUDIENCE
Men, women, particularly those with families, ages 21-39, who are seeking a loving and spiritual community in which to raise their children in faith, and to be active in the wider world.
TYPOGRAPHY & COLOR
The handwriting font creates a welcoming, child-like atmosphere, while the combination of a heavy and condensed sans serif for the subheadings and paragraph text has youthful, modern aesthetic suitable for the desired audience. The brand comes to life with a watercolor wash of blue, green, orange, and yellow, mimicking a sunrise at sea and drawing on St. James as the fisher of people in faith. Deep, warm gray anchors the array of colors and makes the text clearly readable.
Bernadette (heading font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
ARTICULAT (paragraph font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz