about the brand

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Target Audience

Culturally curious independent travelers, men, women and couples ages 40-65+, looking for a personalized, luxury travel itinerary for their once in a lifetime trip to the UK. The ideal client appreciates history, art, fine wine, good food, and enjoys going off the beaten track to experience true local flavor of the area.

Logo & Patterns

The brand design for London & Beyond is all about balance. For the logo, it is a balance between modern and conservative, classic and exciting, strong and welcoming. The outline of the heading font is reminiscent of roadways on a map, and is the perfect compliment to the flowing, quick movement of the handwritten lettering. Similar to how a brand pattern would be used, black and white maps of different cities in the UK are used on various brand elements.

Typesetting & Colors

The heading font is Florencesans Outline, which is modern and sophisticated. The paragraph font, Charter, classy and conservative, once again balances the strong heading font.


Color palette is rich and bold without being too bright; pops of color provide excitement while generous use of solid color, or white space, across the brand and marketing elements allows the travel photographs to be the focus.

Florencesans Outline (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Charter (subheadings/paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz