© 2019 by Creative Mess Designs, Burlington CT

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ORIGINAL

REBRAND

TARGET AUDIENCE

Men and women (primarily women) ages 21-39, with a secondary 40-65 market.

Young, busy, social professionals including singles, couples and young families.

LOGO

The logo is a clean, fun, modern update to the original - giving it a fresh look without sacrificing any existing brand equity.

TYPOGRAPHY

Articulat is strong, sharp and always in style while Lazy Ride is a playful monolinear script perfect for short lines of accent text.

BRAND TONE

"Customer-centric." Professional and straightforward, yet witty and not too serious.

Articulat Heavy (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Lazy Ride Script (accent font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Articulat Light (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz