© 2019 by Creative Mess Designs, Burlington CT

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About the Brand

View the Site

www.kirschbaumlaw.com

Target Audience

Middle to upper class adults with important financial problems in need of qualified attorneys for cases involving criminal defense and elder law.

 

Logo Set

The logo and primary red color were existing brand elements.

Typesetting & Colors

The color palette is primarily red and soft gray. The use of the blues should be very limited. The overall feel of the brand is minimal and clean, meant to convey feelings of calm and simplicity, to help prospective clients feel confident that they are in good hands. The primary font used in the logo is Helvetica Neue. The typeface used for paragraph text, Montserrat, has a geometric simplicity of its letters, making Montserrat easy to read and well suited to large areas of paragraph text as well as short headings.

Helvetica Neue (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Montserrat Light (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz