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ABOUT THE BRAND

TARGET AUDIENCE

Men and women ages 21-39 in the architecture or engineering fields; students, young professionals, and veterans, particularly those with an interest in software, technology, construction methods, and sustainability, as well as those studying for the ARE.

LOGO & PATTERNS

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TYPESETTING & COLORS

The brand comes to life with the use of bright colors against a background of deep navy, warm gray, and crisp white. Bright blue, orange and pink lend themselves to the fun, modern feel of the brand, while separately representing  different areas of the company.

Articulat Heavy (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

GEIST LINE (ACCENT font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Articulat Liht (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz