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If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who is going to rave about you and your business because that is who you'll be targeting as a customer. I'm s...

Guest Posted on Hyperfine Academy

Have you applied for “that job?” You know, that one that sounds absolutely perfect, almost too good to be true? The one that keeps you reaching for your phone, waiting to get a call or email scheduling an inter...

(plus a bonus idea!)

“Out of all the channels I tested as a marketer, email continually out performs most of them.” Neil Patel, Co-Founder KISSmetrics, CrazyEgg, and QuickSprout

If you spend any time reading business and marketing blogs, or rese...

Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attent...

Branding yourself or your small business is all about learning, and then portraying, who you are and what you represent. Your brand is also, in many ways, synonymous with your - or your business's - reputation.

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