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Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attent...

When it comes to your brand, you are “in command and out of control.*” 

Let me explain what I mean by that.

If you Google the definition of brand, the first thing you’ll see is “a type of product manufactured by a particular company under a part...

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