© 2019 by Creative Mess Designs, Burlington CT

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If you read a lot of business and branding blogs, then I’m sure you’ve heard about how important it is to know your audience; to know who is going to rave about you and your business because that is who you'll be targeting as a customer. I'm s...

Guest Posted on Hyperfine Academy

Have you applied for “that job?” You know, that one that sounds absolutely perfect, almost too good to be true? The one that keeps you reaching for your phone, waiting to get a call or email scheduling an inter...

When I think back to college I think of late late nights working in the Architecture building before dragging myself out of the studio in the morning to get to the lecture hall in time for class.

I poured hours upon hours of time and energy int...

(plus a bonus idea!)

“Out of all the channels I tested as a marketer, email continually out performs most of them.” Neil Patel, Co-Founder KISSmetrics, CrazyEgg, and QuickSprout

If you spend any time reading business and marketing blogs, or rese...

Taglines, aka slogans or catchphrases, according to Entrepreneur.com's small business encyclopedia, are “small groups of words that are combined in a special way to identify a product or company." They are all important – taglines catch attent...

When it comes to your brand, you are “in command and out of control.*” 

Let me explain what I mean by that.

If you Google the definition of brand, the first thing you’ll see is “a type of product manufactured by a particular company under a part...

I’ve been doing freelance design work since I was in college, but it wasn’t until after I had my daughter and went through a long stretch of poor health and medication failures, that I decided not to go back to work for someone else and to fre...

Branding yourself or your small business is all about learning, and then portraying, who you are and what you represent. Your brand is also, in many ways, synonymous with your - or your business's - reputation.

PICTURE THIS You've got your favorite pair of pajamas on, the ones that fit just right and are so worn the fabric is super soft.

I don't know about you, but I work best in the mornings; I curl up on the sofa with my blanket and laptop as the sun rises over our pretty birch trees...

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