© 2019 by Creative Mess Designs, Burlington CT

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about the brand

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target audience

CEOs, COOs and CFOs of medium-sized business (100-500 employees) who know their business could be better but they don't know what to do or how to do it, nor do they have time to figure it out. Specifically targeting businesses in the insurance, healthcare and medicare industries.

logo set

Modern yet conservative, the logo is based on a sketch by the founder of climb who's initials are BB. By turning it on its side (with some inspiration from the number 8 and the infinity symbol) it becomes pointed mountain peaks, as the mission of climb is to provide simple, relatable and flexible consulting and learning solutions that drive continuous business growth.

typesetting & colors

The heading font is Ebrima Bold, which is a geometric sans serif with a strong yet friendly character. The font is perfect for display, copy text and logos. The paragraph font, Roboto light, was designed by Google to be "modern, yet approachable."

 

Color palette is rich without being too bright; it contrasts the starkly neutral color palettes of many competitors while instilling feelings of confidence, trust and and professionalism.

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Ebrima Bold (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

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Futura Light (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz