About the Brand
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Art lovers, mostly females, ages 18 - 65+, who appreciate and purchase watercolor style paintings.
The logo set is feminine and elegant, with crisp ink-drawn outlines and soft watercolor shadows.
TYPESETTING & COLORS
The heading font is Linotype Didot; The strong clear forms of this font are representative of the time and philosophy of the Enlightenment. The paragraph font, Avenir light, is a more organic interpretation of the geometric sans-serif style of the 1920's.
Color palette is primarily black and white, with some shades of gray. Simple and elegant, the color palette complements, and does not distract from, the rich colors of the artwork.
Linotype Didot (heading font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
Avenir (paragraph font)
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv
Ww Xx Yy Zz