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About the Brand

TARGET AUDIENCE

Young, middle/upperclass families and individuals looking to build their dream home in a contemporary, modern style.

LOGO & PATTERNS

The logo set is retro modern, consisting of a primary typography-based logo (lettermark) and an alternate badge-style logo. The overall look is fresh and new but also vintage, with a typewriter feel to the lettering. The signature adds a personal touch, as does the use of a stamp in marketing collateral such as business cards.

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TYPESETTING & COLORS

The heading font (and font in the primary logo) is Heinberg. It is a modern, yet vintage, font with two versions, regular and textured. Colon Mono is a monospaced slab serif type family influenced by nostalgia for a vintage typewriter aesthetic and is used to give emphasis to certain elements. The paragraph font, Avenir, has a classic style and appeals to a broad audience. Color palette is classic, yet modern, and neutral.

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LAZY RIDE SANS (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

AVENIR (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz