© 2019 by Creative Mess Designs, Burlington CT

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About the Brand

TARGET AUDIENCE

Women of all ages looking for organic skin and hair care, especially those with skin sensitivities or autoimmune conditions. All beauty is not one size fits all.

LOGO & PATTERNS

The logo is a clear, bold wordmark, ideal for use on different types of packaging. Atara Bella beleives every woman should be treated like royalty; every woman deserves products that are natural, sensitive, kind to their bodies, and allow them to age beautifully. The hand-drawn Amaryllis flower represents "worth beyond beauty" as well as determination and hope. The brand patterns are loosely based on African abstract patterns, celebrating the culture of the company's founder, while evoking feelings of wonder and imagination.

TYPESETTING & COLORS

The heading font (and font in the primary logo) is Lazy Ride Sans. It is a modern, yet feminine, font perfect for titles and headings. Articulat CF is timeless, ideal for paragraphs and product descriptions. Strong, sharp and well-spoken, Articulat was built from scratch to be bold and always in style. The accent font, Beauty Rush, is a playful brush font that adds a handwritten element to the logo and packaging. Color palette is bright and fun, with richly saturated colors. The primary color pairing is royal purple and soft lavender, which will be used in marketing materials as well as product packaging. The other colors are to be used as accents or on packaging to differentiate product lines, so that customers can easily see which products fit their skin or hair types.

LAZY RIDE SANS (heading font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

ARTICULAT (paragraph font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz

Beauty Rush (accent font)

Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss

Tt Uu Vv Ww Xx Yy Zz