ABOUT THE COMPANY
Able to Give connects families with opportunities to give; the goal is to teach children empathy and compassion by encouraging them to help others.
Women ages 21-65 who are moms and grandmas interested in community service, volunteering, family and parenting resources.
A slab serif font for the titles and a serif font for subtitles is modern yet playful, while the chunky shape of the letters and increased character spacing have a childlike appearance.
The use of blue is reminiscent of finger painting in school when the only options were the primary colors; red, blue and yellow. It is paired with warm grays that are more welcoming that a stark black would be, and the blue itself represents dependability and trustworthiness.
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